apax architecture Architecture shaped by place. Founded in 1982, A+A architectes has forged a singular path within the landscape of Parisian private architecture for more than forty years. In 2025, Antoine Morizot took over the leadership of the firm. More than a simple handover, this transition became an opportunity to instill a new vision: that of a situated architecture; “architecture shaped by place.” “A project never exists in isolation,” explains Antoine Morizot. “It must be rooted in a context, engage with the history of a place, its landscape, its uses, and sometimes even its fragilities.” It was on the basis of this conviction that Graphéine stepped in, using the change in governance as an opportunity to redefine the brand strategy . Naming challenges: Apax The preliminary assessment highlighted the weaknesses of the name A+A architectes.…