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The Xbox Game Pass price cut is working, Asha Sharma reportedly tells staff, but "we will not solve this in one moment or one launch"

Eurogamer.net Latest Articles Feed·Robert Purchese·3 days ago
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"We are building a stronger Xbox." Image credit: Eurogamer / Xbox Microsoft's recent decision to cut the price of Xbox Game Pass seems to have done what it was designed to do and increase Game Pass subscriber activity. In an internal memo to staff seen by The Verge , Xbox leader Asha Sharma reportedly wrote: "Growth slowed down and subscriber loss accelerated after the pricing and SKU changes last year. Since our price reduction we have seen acquisitions grow and retention improve, which is a good first step." Microsoft lowered the price of its top-tier Xbox Game Pass Ultimate offering last month, reducing the monthly subscription from £23 ($30) to £17 ($23) - a sizable change. Microsoft also knocked the PC Game Pass price down from £13.50 a month to £11. A notable side-effect of the cut was the removal of new Call of Duty games as day-one releases on Game Pass Ultimate, which will instead be sold separately and added to the Xbox subscription service approximately a year later.…

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