Menu

Post image 1
Post image 2
Post image 3
Post image 4
Post image 5
Post image 6
Post image 7
Post image 8
1 / 8
0

Ray-Ban Opens ‘House’ Concept for Met Gala After Party, Scaling Experiential Retail in Eyewear

WWD·Thomas Waller·28 days ago
#hcZv2yyU
#arrow#facebook#twitter#linkedin#retail#house
Reading 0:00
15s threshold

Ray-Ban  is pushing beyond traditional retail with the opening of Ray-Ban House in New York, a two-story experiential concept in SoHo that reframes retail as a cultural and social destination. Located at 62 Prince Street, the approximately 220-square-meter town house blends retail, hospitality and programming into what the brand describes as an “urban home.” Designed by parent company EssilorLuxottica ’s in-house team, the space expands on conventional merchandising in favor of a more immersive environment, where eyewear is displayed alongside books, vinyl and collected ephemeral objects. Jennie Kim at Ray-Ban House’s Met Gala after party. Madison Voelkel/BFA.com Debuted as one of the after-party destinations tied to the 2026 Met Gala, the space hosted a performance by Oscar and the Wolf, where global ambassador Jennie joined a cross-section of guests including Ella Emhoff, Ellen von Unwerth and Isan Elba.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More