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Memory cards and flash drives prices rocket 124%, some products peak at 261% jump — increases from 2025 driven by AI chip shortage across a range of formats and capacities

Tom's Hardware·https://www.tomshardware.com/author/jowi-morales·about 2 months ago
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(Image credit: SanDisk) Most of the industry is focused on RAM and SSDs when it comes to the chip shortage that exploded in late 2025, but another storage segment is also being greatly affected by the lack of supply. According to a PCWorld investigation, USB drives and memory cards are showing massive price hikes from last year. In fact, we checked out several memory products on Amazon and compared their price histories on CamelCamelCamel and discovered that the median price increase across formats and capacities is a whopping 123%. Swipe to scroll horizontally While these storage formats are often slower than SSDs, they still use NAND chips from wafers that could be manufactured from the same production lines, with their differences coming from binning and quality tiers. So, it would make sense for memory chip fabs to optimize their production lines for higher-bin NAND chips for SSDs. These drives are often used by AI data center customers who are willing to pay a premium to secure the storage they need.…

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