Rising prices led to modest footwear sales growth in the first quarter of 2026. According to new data from Circana’s Retail Tracking Service, total U.S. footwear sales increased 1 percent versus the same period last year in the first quarter of 2026. And while overall units sold declined, higher average selling prices continued to support topline revenue. Circana’s data shows that styles rooted in activity, comfort, and daily wear emerged as the strongest performers, reflecting a persistent preference for shoes that can move seamlessly across multiple occasions. As such, the performance category outperformed the broader market in Q1, with dollar sales up 5 percent, supported by both unit demand growth and average selling prices increases. You May Also Like Within performance, running shoes were the standout, delivering double-digit dollar and unit growth – highlighting sustained consumer investment in footwear that support regular movement and wellness routines.…