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What time to buy ‘yellow sticker’ supermarket deals

The Independent·Molly Greeves·27 days ago
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Nothing beats heading to your local supermarket and seeing a bounty of reduced items, particularly in these times of extortionate prices. Food inflation is set to reach over 9 per cent by the end of 2026, according to the Food and Drink Federation (FDF), largely due to the conflict in the Middle East. The effective closure of the Strait of Hormuz, one of the world’s most important oil passages, has sent global oil prices soaring. According to the FDF, this is having a “direct and immediate impact” on production costs for UK food and drink manufacturers. Throughout the cost of living crisis, you have likely made some changes to keep the cost of your supermarket shop down: swapping to own-brand products , using a loyalty card , and buying reduced food, also known as ‘yellow sticker’ items, to freeze and enjoy later.…

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