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Google Analytics Alternatives: Umami vs Plausible vs Fathom in 2026
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Google Analytics Alternatives: Umami vs Plausible vs Fathom in 2026

DEV CommunityΒ·Alan WestΒ·about 1 month ago
#hLq1OXhV
#analytics#privacy#webdev#opensource#umami#script
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If you've been putting off migrating away from Google Analytics, I get it. I dragged my feet for over a year. But after GDPR enforcement ramped up, cookie banner fatigue set in, and I watched my GA dashboard load times creep past "make coffee" territory, I finally pulled the trigger. Here's what I learned comparing three privacy-focused analytics tools across multiple projects. Why Bother Switching? Let's be honest β€” Google Analytics works. It's free, it's powerful, and everyone knows it. But there are real reasons developers are leaving: GDPR/privacy compliance is increasingly painful with GA. You need cookie consent banners, data processing agreements, and to worry about data transfers. GA4's interface is... a lot. If you just want to know how many people read your blog post, you shouldn't need a PhD in event-based analytics. Page bloat. The GA script isn't small, and it loads additional resources. Privacy-focused alternatives are typically under 5KB. Ad blockers kill your GA numbers.…

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