Menu

Post image 1
Post image 2
Post image 3
Post image 4
Post image 5
Post image 6
Post image 7
1 / 7
0

JetBlue Responds to Accusations of Using Surveillance Pricing After Viral Tweet

Gizmodo·Matt Novak·about 1 month ago
#hHniX5nt
Reading 0:00
15s threshold

Is JetBlue engaging in surveillance pricing, the practice of charging customers different prices based on data like location, age, sex, and income level? That’s the question after a tweet from the airline went viral in recent days. But JetBlue tells Gizmodo the now-deleted tweet was an error. It started on April 18 when an X user called Nugg tweeted at the airline : “I love flying @JetBlue but a $230 increase on a ticket after one day is crazy. I’m just trying to make it to a funeral.” JetBlue responded with, “Try clearing your cache and cookies or booking with an incognito window. We’re sorry for your loss.” You can guess what the response was like. X users interpreted JetBlue’s tweet to mean that information was somehow being collected that caused the price for a ticket to rise by $230. It’s a reasonable assumption, given the way that surveillance pricing has emerged to squeeze every possible dollar out of consumers.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More