Menu

Former Revlon CEO Alan Ennis: Competing in a Market of Heavy Hitters
📰
0

Former Revlon CEO Alan Ennis: Competing in a Market of Heavy Hitters

Knowledge at Wharton·Knowledge at Wharton Staff·about 1 month ago
#h21vDb8q
#search#ennis#consumer#product#time#revlon
Reading 0:00
15s threshold

The recession in the West should have been hard times for the cosmetics industry. But in one of his last interviews before resigning on October 1 — to “pursue other interests,” according to press reports — former Revlon CEO Alan Ennis said that the business has not been particularly impacted. True, women put their children and family needs ahead of spending money on makeup and beauty products. Yet at the same time, he noted, many consumers were still concerned about making sure their hair color was just right or finding the perfect shade of lipstick. What has happened in the industry, he added, is a certain amount of trading down as consumers go for cheaper brands. Ennis had served as CEO since 2009. Founded in 1932, Revlon reported that its revenue fell by 2% to $350.1 million in the most recent quarter.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More