Gap Inc. , striving to deepen its involvement in entertainment and culture, named Lourdes Arocho senior vice president and head of licensing, a new position at the company. Arocho starts Friday and will report to Pam Kaufman, executive vice president and chief entertainment officer. Kaufman joined Gap Inc. in January after serving as Paramount’s president and chief executive officer of international markets, global consumer products and experiences. Arocho is Kaufman’s first key hire. Both appointments reflect Gap Inc.’s efforts to be more entwined in music, sports, Hollywood, the arts, and television. Arocho was with Paramount Global, now called Paramount Skydance, where she served as senior vice president, global consumer products and franchise management, leading licensing and franchise strategy across some widely recognized entertainment properties including Teenage Mutant Ninja Turtles, SpongeBob SquarePants, Top Gun: Maverick, Yellowstone and PAW Patrol.…