I've been navigating vendor conversations for a large corporate video program in Chicago and I've noticed that some companies call themselves agencies and some call themselves production companies and I genuinely cannot figure out if the distinction is meaningful or just marketing language. From what I can tell an agency positions itself as more of a creative partner that handles strategy and concept alongside execution, while a production company is focused primarily on the production craft. But in practice the overlap seems enormous and plenty of companies do both regardless of what they call themselves. We've been working with beverly boy productions who describe themselves as a production company but have been doing real creative and strategic work alongside the production, and the label doesn't seem to map onto how they actually operate. Does the label actually tell you anything useful about how they work or is it just a positioning choice? submitted by /u/akuchil420 [link] [comments]