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Earl of East founders reveal how to bring personality to a rental home

Dezeen·Amy Frearson·26 days ago
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Following the release of Home for Now: Living Well Without Staying Long, a book spotlighting interior design for rental homes, authors Paul Firmin and Niko Dafkos talk Dezeen through eight of the most inspiring examples. As founders of Earl of East , a London-based lifestyle brand specialising in scent products, Firmin and Dafkos wanted to show that it is possible to inject warmth and personality into homes, even if they're only temporary. "It came from years of lived experience and a lot of conversations in our shops," they told Dezeen. "Over time, we kept hearing the same thing from customers: a genuine desire to make wherever they were feel like home, but this real hesitation, like they had to wait for a forever home before they could truly invest," they continued. "So much of what exists in the interiors world is aimed at people who own their homes, who have the freedom to renovate, to knock down walls, to start from scratch. But that's not the reality for most people.…

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