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AI Changed My Work. And Yours, Too

Search Engine Journal·Kevin Indig·29 days ago
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Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free ! Am I still an advisor? Or a builder? I’m having an existential moment. My work has forever changed in a way I’m still trying to understand. Six months ago, agentic vibe coding crossed a threshold. Since then, I have used AI to raise my impact by a magnitude. I designed landing pages end-to-end for a major travel brand that made it into production. I automated topic prioritization , SEO testing, and SEO reporting for my clients with full-blown apps. I built an array of useful applications for myself, from automating the SSI (SEO Site Index found in the bimonthly Growth Intelligence Briefs ) to Openclaw agents that help me with research and charts. The work I shipped improved, while it also became harder to define. But when the cost of building collapses due to AI, judgment is the only thing that doesn’t compress. Meanwhile, most operators are still hiring, budgeting, and measuring as if execution is the constraint.…

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