The head of the London Marathon has urged West Ham to show more “heart and soul” amid fears they could scupper Britain’s chances of hosting the 2029 World Athletics Championships . While London’s bid is seen as the favourite, it has hit a major stumbling block with West Ham refusing to give up their stadium for around two weeks in September 2029 because the football season will be under way. Hugh Brasher, who is part of the London 2029 bid team, admitted that the situation was further complicated by the Hammers facing relegation and the departure of the club’s vice-chair, Karren Brady . “Football is an interesting, very tribal, sport,” said Brasher. “Money talks. But sometimes people look at their heart, they look at their soul, and that’s the purpose.” Brasher then cited the words of his father, Chris, when he came up with the idea of the London Marathon in an Observer article nearly 50 years ago.…