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Roc Nation Sports and Chelsea FC Announce Partnership to Boost US Fanfare

Complex·Jaelani Turner-Williams·19 days ago
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Roc Nation Sports International (RNSI) and Chelsea Football Club have connected to heighten the FC’s presence in the United States. Announced on Thursday (May 14), the partnership will focus on the FC’s efforts to boost engagement across American culture, including football and entertainment. In accelerating growth and expanding fan engagement in the U.S., the partnership strategy plans to center musical, influencer and sports-led storytelling. To celebrate the new partnership, which comes 13 years after Roc Nation Sports was developed in the U.S., Chelsea fans will have the opportunity to score a limited-edition Roc Nation CFC shirt signed by DJ Khaled . “This partnership represents a major step forward in how we connect with our fans in the United States,” stated Scott Fenton, Brand Director for Chelsea Football Club.…

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