Redirects are easy to ignore until a launch goes wrong. A page may look fine in the browser, but the request path can still have problems: http redirects to https non-www redirects to www, or the other way around old URLs redirect to new slugs tracking links add another hop a CMS or proxy adds one more redirect without anyone noticing One redirect is normal. A long chain is where problems start. Why redirect chains matter Every redirect adds a request before the visitor reaches the final page. That can slow down crawlers, make analytics harder to read, and hide mistakes that only appear after deployment. Common examples: http://example.com/page -> https://example.com/page -> https://www.example.com/page -> https://www.example.com/new-page Enter fullscreen mode Exit fullscreen mode That page works, but it takes three hops to reach the final URL. What to check before launch Before shipping a site migration, landing page, or SEO update, check: Does the URL end at the page you expect?…