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Alaïa Just Opened Its First Boutique in Thailand

WWD·Miles Socha·about 1 month ago
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Underscoring Thailand ‘s status as a burgeoning luxury market, Alaïa has opened its first boutique there, located in the Central Embassy shopping mall in Bangkok. Behind its perforated facade, the bright, minimalist space echoes the curved shapes and gleaming surfaces found in other Alaïa boutiques. Alaïa conscripted Swedish architecture studio Halleroed, which employed materials including Carrara marble, stainless steel and mirror. In a statement shared Wednesday, the Paris-based house reaffirmed “its commitment to creating spaces where architecture and clothing share the same essence.” You May Also Like Benches by Philippe Malouin add a plush touch to the Alaïa boutique in Bangkok. Jonathan Leijonhu/Courtesy of Alaïa The directly operated boutique, which spans about 1,700 square feet, is appointed with custom-designed sofas and benches by Philippe Malouin and armchairs by architect and designer Sergio Rodrigues.…

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