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MDRN Logic Launches Gaming Division With PlayStation-MLB Campaign
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MDRN Logic Launches Gaming Division With PlayStation-MLB Campaign

Variety·Jennifer Maas·26 days ago
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Marketing agency MDRN Logic has launched a gaming division, Good Luck Have Fun (GLHF), following the company’s recent acquisition by Terry Hines & Associates. Led by CEO Erica Coates, GLHF debuted Thursday with a splashy first project: the PlayStation MLB “Future You” campaign featuring former pro baseball player Austin Schultz and comedian Justice Alexander (a.k.a. LGND). The new division is currently partneredd with other top brands in gaming, including Epic Games/Fortnite, CD Projekt Red, Riot Games and Warner Bros Games. Popular on Variety Per MDRN Logic, chief growth officer Michael Bennett will continue in a similar leadership role for the gaming division, working alongside Coates, the former President of MOCEAN. “The launch of Good Luck Have Fun marks a defining moment for MDRN Logic as we double down on one of the most dynamic and culturally influential spaces in the world,” MDRN Logic CEO Erica Coates said.…

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