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How soft-drink giant Pepsi lost big when it took on Yoo-hoo

Latest & Breaking News on Fox News·How soft-drink giant Pepsi lost big when it took on Yoo-hoo·2 days ago
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PepsiCo makes major MAHA change Food and Drug Commissioner Dr. Marty Makary weighs in on PepsiCo becoming the latest company to ban artificial dyes from chips as part of the MAHA movement.  NEW You can now listen to Fox News articles! Yoo-hoo has been a beloved beverage for decades, but for a brief period, Pepsi tried to compete by making its own chocolate drink. Yoo-hoo dates to the 1920s when grocery-store owner Natale Olivieri invented the beverage "as a chocolaty addition to the fruit juices being sold in New Jersey," the company website says. CLICK HERE FOR MORE LIFESTYLE STORIES By the 1960s, Yoo-hoo had cemented itself in American culture with baseball Hall of Fame catcher Yogi Berra and his Yankees teammates endorsing it as "the drink of champions." At this point, PepsiCo Inc. decided to get in on the action. Pepsi introduced "Devil Shake" in 1966, reported Tasting Table. According to The New York Times, a $100,000 internal study predicted Devil Shake would outsell Yoo-hoo by a margin of 5 to 3.…

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