German menswear specialist Hugo Boss had the worst quarter it’s seen in around two years, with sales sinking 6 percent to 905 million euros, in currency adjusted terms. “Following our successful finish to 2025, we entered the year with a clear roadmap,” Hugo Boss chief executive officer Daniel Grieder said in a statement. “However, the market environment has become more challenging over the course of the first quarter, caused by recent developments in the Middle East.” This meant Hugo Boss had to focus on the back-to-basics, profit-optimization strategy it had laid out at the end of last year, Grieder said, as it became clear more ambitious targets were not going to be met. The plan, named “Claim 5 Touchdown,” would entail significant financial pain, the company’s executives previously said, adding that Hugo Boss likely wouldn’t return to real growth until 2027 at the earliest. You May Also Like That was why the sales decrease this quarter was expected, Grieder explained.…