What are Apple Custom Product Pages (CPP) and How to Use Them If you are running paid campaigns or social promotions for your iOS app and still sending every visitor to the same App Store listing, you are leaving installs on the table. Apple Custom Product Pages let you build up to 35 different versions of your product page, each tailored to a specific audience, channel, or campaign. In this guide we break down what Apple Custom Product Pages are, how they work, how they differ from A/B testing, and the exact steps to set them up in App Store Connect so your marketing finally matches the message users see when they land on the App Store. By the end of this article you will know how to plan, build, ship, and measure CPPs without wasting review cycles or budget. If you are new to App Store Optimization in general, start with our pillar guide on what ASO is in 2026 and then come back here. What are Apple Custom Product Pages?…