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The 7 Client Emails Every Agency Needs Written Before a Project Starts

DEV Community·Lisa Sakura·22 days ago
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The agency that has these 7 emails written before a project starts just pastes, adjusts two lines, and sends. The one that doesn't scrambles to find the right words in the middle of a stressful moment — and usually says something defensive, apologetic, or accidentally binding. Most agency problems aren't scope problems. They're communication timing problems: the delay notice that came too late, the scope change that got handled verbally instead of in writing, the project completion email that never got sent so the client didn't know they had to stop sending feedback. Here are the 7 emails to have ready before day one. Here are the 7 emails every agency should have ready on day one. 1. The weekly status update Send every Friday, even when there's nothing dramatic to report. Clients who hear nothing assume things are going wrong. Template structure: What got done this week (3 bullets max) What's happening next week Any open items you're waiting on from them Any risks on the horizon Keep it under 150 words.…

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