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Apple says users are snapping up Macs faster than ever and created a supply shortage

Digital Trends·Shimul Sood·about 1 month ago
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Home Computing News Apple Apple has a good problem on its hands: it simply cannot make enough Macs. On its fiscal Q2 2026 earnings call , CEO Tim Cook confirmed that demand for the Mac lineup has outpaced what the company can supply — and honestly, that’s not a sentence you’d have expected to write a few years ago when Mac growth was chugging along in iPhone’s shadow. The culprits are interesting. The Mac Mini and Mac Studio are flying off the shelves, and Cook attributes a big chunk of that to people waking up to how capable Apple Silicon is for running AI tools and agentic workflows locally. That’s a trend the company apparently didn’t fully see coming. When your own CEO admits you “undercalled the demand,” that’s a genuine surprise. The MacBook Neo effect is real The MacBook Neo , Apple’s newer, more affordable laptop, has been blowing expectations out of the water. Schools are ditching Chromebooks for it, and first-time Mac buyers are coming in droves.…

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