Whether I’m looking for a new car, email marketing software, or pair of shoes, sometimes I wish I had a personal shopper — Someone to share a second opinion, make suggestions when I’m indecisive, and help find the best deal. In recent years, ChatGPT product recommendations and its Shopping Research feature have become this for many. Increasingly, shoppers are skipping search engines and going straight to ChatGPT with queries like “best CRM for startups under 50 people” or “what are the best gifts for chai lovers?” In fact, according to G2’s 2025 Buyer Behavior Report , generative AI chatbots are now the #1 influence over vendor shortlists, ahead of review sites , vendor websites, and salespeople. That’s a huge shift in how people shop, and marketers and ecommerce teams need to adapt if they want to stay visible. This guide breaks down exactly how ChatGPT decides which products to surface — and, more importantly, what you can do today to be one of them.…