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Xbox CEO Says Company Needs To Be Making 'Hard Choices'
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Xbox CEO Says Company Needs To Be Making 'Hard Choices'

Kotaku·Ethan Gach·3 days ago
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We’re just a little over a week out from Xbox’s big summer showcase , and CEO Asha Sharma is rallying her troops with an update on the status of Game Pass and a hint at what her evolving mission within Microsoft will look like over the coming months. The big theme is making sure Xbox stays focused on delivering where it counts. “We are building a stronger XBOX,” she wrote in a new memo shared with The Verge . “That means making hard choices about what we build, where we invest, and what kind of company we need to be going forward. That is part of what you are starting to see in the shift from Xbox to XBOX. It reflects a decision to be deliberate in how we show up for the players who care most about this brand.” My first reaction is that this might be the first time I’ve ever seen an executive try to explain the meaning of an all-caps rebrand. The second reaction is a question. What exactly does Sharma mean by “hard choices”? In c-suite speak, it’s often code for cuts and layoffs.…

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