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This Indigenous Language Survived Russian Occupation. Can It Survive YouTube?

WIRED·Paresh Dave·about 1 month ago
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When anthropology researcher Ashley McDermott was doing fieldwork in Kyrgyzstan a few years ago, she says many people voiced the same concern: Children were losing touch with their indigenous language. The Central Asian country of 7 million people was under Russian control for a century until 1991, but Kyrgyz (pronounced kur-giz) survived and remains widely spoken among adults. McDermott, a doctoral student at the University of Michigan, says she also heard that some kids in rural villages where Kyrgyz dominated had spontaneously learned to speak Russian. The adults largely blamed a singular force: YouTube. McDermott and a team of five researchers across four universities in the US and Kyrgyzstan have released new research they believe proves the fears about YouTube’s influence are valid. The group simulated user behavior on YouTube and collected nearly 11,000 unique search results and video recommendations.…

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