Dick's to launch AI chatbot for personalized marketing

2026-05-01

Dick's Sporting Goods is set to launch an AI-powered chatbot developed with Adobe that aims to enhance customer relationship management by ingesting data from consumer interactions and using it for personalized marketing. The chatbot, described as a "digital coach," will provide product recommendations and athletic advice, leveraging agentic AI to build a knowledge graph on individuals and create targeted content.

AAF SmartBrief

Designed specifically for advertisers, agencies and media companies, AAF SmartBrief is a free, daily email newsletter. By providing the latest need-to-know industry news and information AAF SmartBrief saves you time and keeps you smart.

SUBSCRIBE