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Samsung 'Devil Wears Prada 2' AI Ad: Watch Online

Variety·Karla Cote·about 1 month ago
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If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Samsung is one of the many brands capitalizing on the buzz surrounding “The Devil Wears Prada 2 ,” hitting theaters this weekend. The behemoth tech company is among those set to make an appearance in the long-awaited sequel, starting with a custom TV spot starring character Jin Chao, played by Helen J. Shen. In the ad, Chao uses the AI-enabled “Circle to Search” feature on the Galaxy S26 Ultra to execute Miranda Priestly’s request for an outfit at lightning speed. In the film itself, the phone is of similar importance to Chao and the wider Runway team, as she uses one of its many features to gather high-level intel that Andy later uses in an effort to save the day. Described as “your personal Jin,” the phone’s headlining feature allows users to circle any item they want to identify online and receive immediate results.…

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