When the name Teton Ridge was first dropped in the Western industry, there was a lot of buzz on social media. Speculation about who funded the group and how, whether foreign interests were involved, and whether their investments in the sport were helpful or harmful. Heated debates took place, and the industry was split: people were either thrilled that a major corporation was willing to invest heavily in the Western industry, from rodeo to reining to cutting, or they were suspicious of every move Teton Ridge made. The Past to the Present The Cowboy Channel | Teton Ridge As of 2026, the media conglomerate has ridden waves of activities in various disciplines. From major purchases like The Cowboy Channel and The American Rodeo to backing events like American Performance Horseman , Teton Ridge made large-scale moves. They purchased some of the most legendary equine and ranching properties in America, including their premier breeding and training facility, the TR9 Ranch , which sold at the end of 2025.…