Advertisers running app campaigns on Google Ads now have a direct line of sight into consent signals that have long obscured performance data. Google rolled out App Consent Insights this week, a diagnostics tool that breaks down how user permissions affect conversions across apps, platforms, regions, and traffic sources. Spotted first by Google Ads specialist Thomas Eccel on LinkedIn , the feature delivers an overall consent rating—Excellent, Good, or Poor—alongside a live count of apps transmitting consented data. And there’s more. Detailed tables reveal consent rates for conversions, split neatly between European Economic Area users and everyone else. This isn’t just another dashboard. Privacy rules have squeezed mobile measurement for years, especially since Apple’s App Tracking Transparency forced opt-in prompts in 2021. Without consent, advertisers lose granular data on installs, in-app actions, even revenue attribution. Google’s tool turns those black boxes into actionable metrics.…