The past few weeks has seen a flurry – more of a blizzard, really – of announcements from Search Engine Optimization companies that have added tools for AI search ranking. This is a natural outcome of the meteoric growth in AI search: referrals from ChatGPT grew 20%  from June to July this year while ChatGPT agent visits doubled in the same period.  Before you get too excited, bear in mind that LLM vendors’ share of global search is still a  minuscule: 0.13% so far in 2025 (for ChatGPT and Perplexity combined). Given that Google still has nearly 90% of all search traffic , it’s much more important that more than half of Google searches now return an AI overview . Probably the most important statistic is that organic click-through rates drop by 20% to 40% when AI Overviews are displayed .  One important caveat is that AI overviews show up primarily on “informational” queries, as opposed to commercial, transactional, or navigational queries.…