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Big Ten financial report reveals massive revenue — and UW’s stark disadvantage

The Seattle Times·Jon Wilner Bay Area News Group·30 days ago
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It was a Friday news dump without the dump — more like a Friday news whopper worthy of celebration across the Big Ten’s sprawling footprint. Late last week, the conference announced it had generated more than $1 billion in revenue during the 2024-25 fiscal year, the first with the West Coast schools on board and the first with the new media rights deal in full effect. The breathtaking amount resulted in a distribution of $1.37 billion to the member schools, a 55 percent increase over the prior year and the largest amount ever sent from a conference to its campuses. But the Big Ten’s tax filings for FY2025, obtained by the Hotline, provide a deeper dive into the conference’s money-making machinery and offer clarity into its financial position relative to the SEC, the impact of UCLA, USC, Oregon and Washington and what’s coming next. Let’s dive in. — The Big Ten sent an average of $79.7 million to the 16 full-share schools, which include USC and UCLA but not Oregon and Washington.…

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