Miller Lite has introduced the "MVP Matchball," a novelty soccer ball that serves as a cooler capable of holding a 12-pack of beer. The limited-edition Matchball retails for $19.75 -- a nod to the brand's founding -- and is part of the "Miller Time is on US" campaign by Mischief @ No Fixed Address, aimed at celebrating soccer fans during the busy summer of international soccer.

MVP Matchball sales drop Wednesday and June 3 or you can win one via social.