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Pricey NFL, NBA ownership stakes are pushing investors to smaller leagues and driving valuations higher
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Pricey NFL, NBA ownership stakes are pushing investors to smaller leagues and driving valuations higher

CNBC·Alex Sherman·about 1 month ago
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Trinity Rodman #2 of Washington Spirit evades Sarah Schupansky #11 of Gotham FC during the NWSL Championship 2025 final between Washington Spirit and NJ/NY Gotham FC at PayPal Park on November 22, 2025 in San Jose, California. Lyndsay Radnedge/isi Photos | Isi Photos | Getty Images A version of this article first appeared in the CNBC Sport newsletter with Alex Sherman, which brings you the biggest news and exclusive interviews from the worlds of sports business and media.  Sign up  to receive future editions, straight to your inbox. Last week, the National Women's Soccer League awarded  a new expansion franchise  — in Columbus, Ohio — to an ownership group led by Haslam Sports Group for a fee of $205 million. This represents a $50 million jump from the $165 million that billionaire Arthur Blank reportedly  paid for  the league's Atlanta franchise in November.…

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