The traditional distance between fashion inspiration and the final transaction has evaporated. In a dramatic shift for the industry, social media platforms have moved from digital lookbooks into high-speed commerce infrastructures where consumers can purchase a look before a 15-second video even finishes playing. This compression of the purchase funnel is now the defining characteristic of modern fashion commerce, separating market leaders from those struggling to keep pace. This change is largely led by younger generations. Recent data from Capital One Shopping reveals that 56 percent of Gen Z consumers have made purchases based on influencer recommendations, while 68 percent express a high likelihood of purchasing directly within the TikTok app. And despite long-standing skepticism regarding the spending power of younger cohorts, the financial reality is changing. BCG projects that Gen Z and Gen Alpha will command 40 percent of U.S.…