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Rebuilding crypto marketing after the AI layoffs
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Rebuilding crypto marketing after the AI layoffs

DEV CommunityΒ·Jukka BlombergΒ·about 1 month ago
#eXBbfnCM
#ai#career#cryptocurrency#seat#stack#agency
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In a six-week window in March 2026, Crypto.com cut 12 percent, Gemini cut 30 percent, Algorand cut 25 percent, and a recruiter on the record for CoinDesk called the AI rationale a cover story. If you sit on a marketing org that just got smaller, the next 90 days is a structural rebuild. It is not a tooling swap. Here is what that actually looks like. The story Anthropic-era CEOs are telling in their layoff notes is the same story. We are integrating AI. We are getting more efficient. The team that emerges will be smaller, faster, and more strategic. The press release writes itself, and so does the Slack post, and so does the line about valuing every departing colleague. Dan Eskow, who runs a crypto recruitment agency and is on the record in CoinDesk this month, called it directly: I see no real indication that these layoffs have anything to do with AI workforce replacement at scale.…

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