Insights November 25, 2023 by Shopify Shopify merchants set a Black Friday record with a combined $4.1 billion in sales*, a strong start to the biggest holiday shopping weekend of the year. Shopify merchants set a Black Friday record with a combined $4.1 billion in sales*, a strong start to the biggest holiday shopping weekend of the year. From the crack of dawn in New Zealand through the final minutes in California, our merchants drove a 22% increase in sales over last year. Shopping peaked when collective sales reached $4.2 million per minute at 12:01 p.m. EST on Friday. “Another epic, record-breaking Black Friday in the books for Shopify merchants,” said Shopify President Harley Finkelstein. “The world showed up for our merchants, and the excitement is only building, with Cyber Monday still to come.” Black Friday highlights from Shopify merchants Hottest product categories: clothing, personal care, and jewelry. Average cart price: $110.71 ($110.08 on a constant currency basis).…