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Hisense aggressively cuts the price of its RGB LED TV on release day

The Verge·John Higgins·about 1 month ago
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#hisense#inch#price#samsung#year#photo
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The Hisense UR9 — the first RGB LED TV to be released this year — is now available for much less than originally revealed. The 65-inch UR9 is now $1,999, while the 75-inch model is $2,999, and the 85-inch is $3,999. (There’s no updated price yet for the 100-inch.) That’s between $1,500 and $2,000 off, depending on size. When I reviewed the UR9 , my biggest issue was its price. At $3,500 for a 65-inch, both the LG G6 and Samsung S95H — flagship OLED TVs — were less expensive than the UR9, and OLED still outperforms what I’ve seen from RGB LEDs. Then, two days after my review published, Samsung released pricing for its own high-end R95H RGB LED TV, which was $300 less than the Hisense. I suspect this pricing change from Hisense is at least partially in response to the Samsung announcement. Both Hisense and Samsung are currently the only TV companies that have a 65-inch size available of their top-tier RGB model.…

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