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Reclaiming the power of the story — fueled by data and AI

MarTech·Mike Pastore·about 2 months ago
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The pressure to produce content at an unrelenting pace often leaves marketing teams feeling like they’re running a marathon on a treadmill — moving fast, but losing the human connection that actually drives results. At the May 6th MarTech Conference , we’re hosting a session called, “Marketing’s moment: Reclaiming the power of the story — fueled by data & AI,” which addresses this head-on, proving that efficiency doesn’t have to come at the expense of authenticity. Moderated by A. Lee Judge, co-founder and CMO at Content Monsta, this panel features leaders who are actively bridging the gap between high-tech workflows and high-impact storytelling: Dale Bertrand, president of Fire&Spark. Melanie Deziel, creative systems architect at Melanie Deziel. Lexie Haggerty, lead product marketing manager at Braze. Jordache Johnson, AI transformation strategist and AI keynote speaker at Never Tech Behind.…

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