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From newsletter to global media brand with a frontend cloud and headless stack

Vercel News·Kelsey Dillon·4 days ago
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Morning Brew is a collective of media brands that equips the modern business leader with the latest need-to-know content. 2.5x revenue After frontend cloud adoption 100% cache hit rate With Vercel's on-demand ISR Talk to an Expert With Next.js at the helm of their frontend cloud and Sanity as their Composable Content Cloud , they grew from an email newsletter into a global media brand—expanding into new lines of business with mediums like YouTube, live events, and podcasts. They generated $50 million in revenue in 2021, more than doubling 2020′s $20 million annual revenue, and were acquired by Insider Inc. (formerly Business Insider). Morning Brew now connects with 18M+ users monthly. Link to heading A headless stack optimized for content delivery In 2021, Morning Brew started working with Vercel to boost a bespoke headless tech stack, focusing on content delivery for optimal UX, and prioritizing ads as their core revenue source.…

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