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The supermarket clothing lines that are rivalling Zara and Mango

The Independent·Daisy Lester·about 1 month ago
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Whether you’re after a summer holiday wardrobe, new workwear or elevated basics, the best budget fashion items hail from the same place you buy your eggs and bread. A stylist and fashion editor’s best-kept secret, supermarkets are going from strength to strength with their in-house clothing lines, from TU at Sainsbury’s to Netmeg at Morrisons. Whether it’s tailored separates, lightweight linen or catwalk-inspired dresses, your local supermarkets are offering trend-led pieces that cost the same as a nice bottle of wine. Tesco’s F&F clothing line and George at Asda are in the UK’s top 10 clothing retailers – above both Zara and Asos. Meanwhile, Tu at Sainsbury’s has garnered more than 20 million views on TikTok and often appears in fashion segments on This Morning . Whether it’s swimwear that looks like Hunza G, faux suede loafers à la Kate Middleton’s pair or a crochet co-ord that looks four times its price, supermarkets are dipping into trends and tempting customers away from the dairy aisle.…

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