Key Takeaways Google Analytics cannot track wallet connections, smart contract calls, or token transfers making it structurally blind to the core conversion events that determine whether a dApp is actually growing. Wallet addresses persist across devices and browser resets unlike cookies so Web3 analytics tools preserve attribution for referral campaigns and acquisition channels even when users switch environments. Platform choice depends on the trade-off between Web3 depth and data sovereignty with full-featured wallet analytics, self-hosted privacy control, and lightweight cookieless tracking each serving different team priorities. The best Web3 analytics replacement for Google Analytics combines on-chain event tracking with web metrics to track wallet connections, smart contract interactions, and token activity, giving dapp teams wallet-level lifecycle, acquisition, and retention insights for growth.…