Reddit is one of the most-cited single domains in Perplexity for B2B-adjacent queries. That's not a controversial claim anymore; if you watch Perplexity outputs for any week, you'll see Reddit show up in the citation rail constantly. The harder question is whether you can intentionally contribute Reddit content that gets cited, or whether the citations are essentially a passive function of what already exists on the platform. Over a five-week window in Q1 2026 we ran a small structured experiment. Forty-seven comments and posts, written by team members on their personal accounts (no astroturfing, no agency branding, no client mentions) on topics adjacent to our 40-prompt baseline. We tracked which of those 47 contributions later appeared in Perplexity citation rails over the following six weeks. The answer was lower than we hoped and more interesting than we expected.…