Menu

Post image 1
Post image 2
Post image 3
Post image 4
Post image 5
Post image 6
Post image 7
Post image 8
Post image 9
Post image 10
1 / 10
0

Why SaaS is moving from features to outcomes

MarTech·Frans Riemersma·28 days ago
#dhAldxlz
Reading 0:00
15s threshold

Many SaaS stocks are plummeting. Vendors are shipping more features, and many are adding AI. But adding more features and layering in AI aren’t increasing the outcomes customers care about. For two decades, SaaS grew by shipping features — more modules, more seats, and more functionality. Customers paid for access to what your product made possible. That’s how SaaS scaled. It doesn’t hold up the way it used to. AI is revealing what was always there: Customers were never paying for your features. They were paying for the outcomes that those features helped them achieve. Now, for the first time, those outcomes can be delivered in different ways. Demand is still growing, and the pie is still expanding. Yet SaaS vendors face pricing pressure, slower growth, and declining valuations. This reflects a shift in how value is captured. Your customers search everywhere. Make sure your brand shows up . The SEO toolkit you know, plus the AI visibility data you need.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More