Posted by on Monday, July 22 at 08:39 One of the things that often webmasters and many times even SEO practitioners forget to optimize for is the URL structure of their websites. In this article we will discuss a variety of best practises that will help you improve the URL structure of your websites. Let’s begin by breaking down the elements of a URL into small chunks that will allow us to undestand each element’s purpose and usefulness. http:// – The Hypertext Transfer Protocol ( http ) is an application protocol for distributed, collaborative, hypermedia information systems. Http is the foundation of data communication for the World Wide Web (source: Wikipedia ). When it comes to URL optimization the http:// is the only element that we can’t change in any way. eshop – In our example we have chosen to setup our e-shop as a subdomain. As a best practice it is recommended to only use subdomains for parts of your website that are completely different from the main site.…