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B2B Contact Data Job Title Accuracy Lag: What Apollo, Lusha, and ZoomInfo Actually Show You

DEV Community·Zackrag·26 days ago
#df8aTMuD
#sales#osint#tooling#linkedin#title#records
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I ran 2,400 records through Apollo, Lusha, and a ZoomInfo export over a 90-day period last year, cross-referencing each enriched job title against the person's actual LinkedIn profile at the time of outreach. The mismatch rate was 34%. Not typos or formatting differences — actual wrong titles. VP of Sales who was now Chief Revenue Officer. Director of Engineering who had moved to a competing firm four months prior. "Head of Growth" who had been laid off and was actively job hunting. The platforms weren't lying. They were just showing me a photograph of a person taken somewhere between six and eighteen months ago and calling it current. What "Verified" Actually Means in These Platforms' Documentation This is where the forensics get interesting. Each platform uses the word "verified" differently, and the gap between how it sounds and what it means mechanically is significant.…

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