If you take bookings online, your customers are not failing to convert because of your photos or your pricing. They are failing to convert because they can't get past the date picker. I have audited a lot of small-business booking flows in the last six months — salons, dental clinics, family photographers, dog groomers, tutors, restaurants, mobile mechanics — and the same defect shows up on every single one. Somewhere between "I want to book an appointment" and "thank you, your booking is confirmed," there is a calendar widget that is impossible or painful to use for an enormous share of the people trying to give you money. This is not a niche problem. The U.S. Census Bureau estimates that around 13% of adults have some form of disability, and the World Bank puts the global figure at 15%. Many of those people use a screen reader, a keyboard instead of a mouse, voice control, a switch device, or a touchscreen with assistive features turned on. All of them try to book appointments.…