Condé Nast CEO Roger Lynch says he told company teams to plan their businesses as if search traffic were zero. Lynch made the comments in an interview on TBPN , a tech talk show OpenAI acquired in April. He described three consecutive years in which internal budget forecasts underestimated actual declines in search traffic. Lynch said: “Each of the last three years, we would do our budgets, and we’d put forecasts in of search traffic declining… Because we’d seen the pattern of algorithm changes. And generally those algorithm changes were negative.” “Every year, our search traffic was down more than we had forecast. So last year I told our teams, ‘Assume there’s no search.’ You have to have your businesses planned as if search is zero.” Lynch told TBPN that Condé Nast doesn’t expect search traffic to literally reach zero. He expects it to settle at a single-digit percentage of total traffic.…