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Playing the Long Game, Letting the Sketches Fly, and Why Dribbble Matters

Dribbble·@HashtagPLUS·about 1 month ago
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Wells Collins didn’t initially plan to focus on lettering, but early on he was told he didn’t land a job because his portfolio leaned too heavily on script work. That feedback stuck with him, not as a setback, but as a push to expand his range and showcase more variety in his style. These days he’s made a name for himself with organic, hand-lettered wordmarks and logos that channel personality, craft, and clarity in equal measure, and he’s having a blast doing it. Based in Denver, Colorado, Wells brings more than 15 years of design experience to the table, including time in Atlanta’s agency world and a stint as creative director for an investment firm. For the last four years, he’s been a full-time freelancer and loves every minute of it. “Dribbble has been a huge part of that,” he says.…

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