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Bumble plans a reset to lure Gen Z back

Axios·Sara Fischer·22 days ago
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Whitney Wolfe Herd changed the way millions of people around the world found love when she created Bumble in 2014. Now, she says the novelty of online dating has worn off, and Bumble needs a major overhaul to survive. Why it matters: Gen Z is burned out from online dating, but still eager to find connection. Herd thinks AI can bridge that gap. Zoom in: Speaking to Axios last week in Los Angeles, Herd said Bumble is in the midst of a major reinvention, one that will fundamentally change the way users engage with the app. "It's time for a new interaction model," she said. "The revolutionary component of Bumble has worn off. Now people are feeling exhausted, they're feeling fatigued. They feel like the swipe has degraded their love lives." State of play: Bumble is launching a new AI assistant within its app called "Bee" that will help users create and optimize their profiles to drive a stronger experience, Herd said.…

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